Post by nadinenadine on Mar 9, 2024 12:25:43 GMT 5
The most important aspect of brand activation is certainly considered to be engagement , i.e. the reaction the user has to the actions implemented at a strategic level, primarily those of advertising. Its measurement and evaluation allows you to make effective predictions on what works (and what doesn't) to attract the attention of the target audience, evaluating the solutions that lead to success, in such a way as to convert marketing activities into sales . The spread of online e-commerce has led to an increase in competition but also in the choice of products for consumers. If once upon a time people purchased mainly for primary needs and those linked to simple necessity, today this is less and less the case. The preference towards one brand rather than another brings with it emotional factors , linked to a relationship that becomes private and personal: users ask to interact, to be listened to. This is why, for example, investing in customer service ready to answer questions proves to be a factor capable of making a difference, even for turnover. From a strategic marketing perspective, this change leads to new opportunities and meeting points, which are just waiting to be developed. Brand Activation is an excellent tool from this point of view, provided you find targeted and specific methods of engagement.
This is because what works for one company does not necessarily work for another in the same sector and with a similar audience. The phases of Brand Activation The phases through which Brand Activation is divided are essentially three and fall within the concept of engagement. Let's see them in detail: Attention. The aim is to attract the user's attention, in such a way as to make the brand stand Loan Phone Number List out from its competitors. Activation. We try to activate a response from the consumer, creating an activity in which he is a direct protagonist and participant. Interaction. The person interacts with the brand firsthand, not occasionally and with an orientation towards loyalty: an emotional connection is created during the purchase phase which leads to the brand being happily remembered over time. The steps of Brand Activation do not always have a valid recipe, they involve adopting different strategies and techniques from time to time in relation to the target audience, to satisfy their needs and even anticipate their sensations, even before their moves.
The ideal is to use an approach such as the multichannel one which leads to integrating online and offline media, intrinsically connected as most people search for information online and then make purchases in person. Therefore, each phase needs to be monitored with tools and measurement instruments, in such a way as to be able to make appropriate adjustments during subsequent moments. A vision of this type allows you to adapt to user movements and changes affecting the sector. The economy, after all, is something dynamic, never static. Brand Activation helps to keep up with the constant evolutions that the brand is dealing with, ensuring that a relationship of loyalty is established, capable of going further through a well-anchored emotional connection.
This is because what works for one company does not necessarily work for another in the same sector and with a similar audience. The phases of Brand Activation The phases through which Brand Activation is divided are essentially three and fall within the concept of engagement. Let's see them in detail: Attention. The aim is to attract the user's attention, in such a way as to make the brand stand Loan Phone Number List out from its competitors. Activation. We try to activate a response from the consumer, creating an activity in which he is a direct protagonist and participant. Interaction. The person interacts with the brand firsthand, not occasionally and with an orientation towards loyalty: an emotional connection is created during the purchase phase which leads to the brand being happily remembered over time. The steps of Brand Activation do not always have a valid recipe, they involve adopting different strategies and techniques from time to time in relation to the target audience, to satisfy their needs and even anticipate their sensations, even before their moves.
The ideal is to use an approach such as the multichannel one which leads to integrating online and offline media, intrinsically connected as most people search for information online and then make purchases in person. Therefore, each phase needs to be monitored with tools and measurement instruments, in such a way as to be able to make appropriate adjustments during subsequent moments. A vision of this type allows you to adapt to user movements and changes affecting the sector. The economy, after all, is something dynamic, never static. Brand Activation helps to keep up with the constant evolutions that the brand is dealing with, ensuring that a relationship of loyalty is established, capable of going further through a well-anchored emotional connection.